Hi, I’m Elle,

and I help Women Entrepreneurs

BE VISIBLE so that they can SCALE with Peace of Mind and Ease

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With over 20 years working in the mining industry I had climbed the ladder to consulting multi-millionaires around the world and travelling to remote and wild places where most people would never dare to tread.

And then … my son was born after the miracle of IVF.

My husband wanted to be a stay-at-home Dad (in 2016) and so I got to …

Level up my on-the-side hobby-business into a luxury award-winning boudoir photography studio (I opened my UK studio in 2018 and starting winning awards in 2020)

Work with celebrity and tv personality Gok Wan MBE of “Look Good Naked” fame (since 2019)

Become a sought after Mind-Body Coach for Women Entrepreneurs (since 2020)

Become an International Speaker (since 2022) and

Become a published Author & Speaker (since 2023)!

And I owe it all to …

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IF YOU’RE SUCCESSFUL AND SCALING

BUT stuck or inconsistent in increasing your VISIBILITY … keep reading

When you are SCALING but get stuck, unmotivated or overwhelmed and unable to BE VISIBLE or you’re doing it but just not feeling it what’s actually happening is that something inside of you is holding you back (and it’s not your fault – you need to know this).

You need more than mindset.

You need more than healing.

And you know that your environment has a part to play too.

It’s about creating the custom combination of mindset and healing and environment to BE VISIBLE

is how to FLIP your FEAR

with

the 4 Confidences of CLARITY + MOTIVATION + FOCUS + RESULTS. by applying

the R.O.T. Process to

– Release – Overcome – Transform –

your Blocks and

SCALE with Peace of Mind & Ease.

GO TO CONFIDENTLY VISIBLE

All too often we use willpower to SCALE. But it causes you to get stuck, frustrated, unmotivated or become overwhelmed and even burnout. You can even get trapped in a frustrating loop of yo-yo-ing up and down again.

So I’m here to not only support and help you to SCALE but to give you the tools and the training and to kick your arse with accountability so that you keep going forward and never go back.

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You can choose a boudoir challenge to build your confidence if you wish

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BOUDOIR BOOK

UnMasking the Imposter will be released in 2023. Be inspired by the true life stories of women who experienced the confidence boost of the iconic White Sheet Shoot.

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The secrets of 99 successful women 2023

Collaborative BOOKs

The Secrets of 99 Successful Women and The Speakers Journey (Volume Two): Amplifying your Voice are available on Amazon

99 Successful Women
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I love to talk about empowering women to step into and become who they truly are so that you can have the money, time freedom and joy you deserve.

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Here’s a taste of my recent journey. After growing my own successful consultancy in the mining industry I grew my photography hobby into an award-winning lucrative and fun business from 0 in a new country

What I want for you is to skip past the confusion, the overwhelm and the fear and OWN who you are.

If you’re a Woman Entrepreneur who wants to ditch Blocks that are holding you back from SHOWING UP & BEING SEEN & HEARD – going live, making videos, presenting, showing up in images, writing and publishing I’m here to help you!

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For me what it all came down to was that I wanted to turn my now-and-then photography on-the-side into a fully fledged business.

I was driven.

Even though I’d never depended on my photography as my only income. I had no website, systems or contacts and no formal training whatsoever. I could barely use Photoshop to convert an image to black and white!

On paper I was crazy.

Shall I blame my pregnancy hormones?

The truth is that I had a burning desire and when that desire and my confidence were bigger than my fears I believed that I could find a way to break through.

I had extreme confidence built from challenging myself in my previous career – as an international mining consultant I was used to stepping out into the unknown, figuring out the science and making it work. I’d been responsible for budgets worth tens of millions. I’d been responsible for peoples lives in the desert or the jungle and had a near death experience myself more than once.

So why did I need to turn my now-and-then photography on-the-side into a fully fledged business?

An extreme combination of events:

My husband’s job fell through when I was 8 month’s pregnant when we were living in Colombia, South America.

We had already decided that it was going to be impossible for me to return to my pre-baby work as it involved extensive travel, sometimes to dangerous places, and we’d planned on living in Colombia for a few years with my husband’s job and I was going to do some more photography on-the-side of babies and children whilst our son was young and I wanted to work towards creating portraits of women.

But with no job for either of us in the immediate future we decided to move back to the UK (we had a house there) and it was then that I determined that I would focus on making my photography into a real business. 

Easier said than done!

I got myself a start up loan to buy lighting equipment and we lived off our savings. In my son’s nap time I bought programmes and guides and tried to learn absolutely everything! I trained in Photoshop, created my website and made business cards and flyers. I had almost no clients. I had no idea who to do to market my business.

Key BLOCKs = none yet! I was full of enthusiasm

I photographed babies and children for a national boutique brand only making money on rare in-person sales. I missed out on so many sales opportunities – I just didn’t see the potential or know how to ask for them. I did local networking and photographed families and babies and children on-location and began to develop systems but my marketing was hopeless, sales were infrequent and I couldn’t talk about pricing and felt salesy. I was practically working for free and sometimes losing money.

Key BLOCKs = Feeling like a Failure, Feeling Fake

I applied for and got a job photographing newborns for a multi-national company. In just months I had photographed over one hundred babies sometimes driving over an hour each way. It was wonderful to create those special images but I learnt practically nothing and knew I had to learn the business side of photography and work in my own business. I was earning peanuts and spending long hours away from my toddler.

Key BLOCKs = Feeling like a Failure, Fear of Failing, Feeling Fake, Not Focussing on Us

Working for myself I focused on photographing families and children because that felt easy to get clients, although I never had enough clients because my marketing was almost non-existent, and even though I loved the images that I created, especially of kids I was tired of traipsing all over and getting lost in the Welsh countryside!

In my heart I really wanted to photograph women. At the time I didn’t even ask myself why but looking back it seems so obvious – having always always worked in a male-dominated fields (in law, science, mining consultancy and photography in the days of film) I wanted to help professional women, like me, reconnect with their femininity, and as a mother myself I wanted to help women to rediscover their womanliness as their children grew older. So rather than portraits what I really wanted was to be a boudoir photographer. I was once told that we create our businesses to work through our own personal development. Wow!

I was stuck in a cycle of not knowing how to market my business, not having enough clients and not making enough money – I was struggling!

Key BLOCKs = Competition & Comparison, Not Visualising, Not Letting Go, Not Focussing on Us, Not Showing Up & Being Seen, Feeling Fake, Feeling Like a Failure, Letting Ego Rule, Being Labelled, Fear of Failure & Fear of Success

So I tried to use our guest room as a studio for women’s headshots but it was tiny and awkward and didn’t feel good enough so I hired local halls and spaces for my clients and got volunteer and paid work photographing events and branding on-location for national charities. I was busy but spinning my wheels. I was still not marketing, still working for peanuts and focused on appearances!

Key BLOCKs = Not Showing Up & Being Seen, Feeling Fake, Feeling Like a Failure, Letting Ego Rule, Fear of Failure & Fear of Success

Wanting a studio and knowing that I needed to learn marketing so that I could photograph the clients I wanted and earn what I wanted to earn I got a job in a start up dog photography studio that was over an hours drive away and paid gurus to learn as much of the business as possible. I side-stepped the whole issue of making my own business work with the excuse of learning more from someone else who didn’t really know what they were doing! Paying gurus to learn doesn’t achieve anything until you apply it!

Key BLOCKs = Not Showing Up & Being Seen, Feeling Fake, Feeling Like a Failure, Letting Ego Rule, Fear of Failure & Fear of Success

I had already spent months trying to find a studio space not far from my home (we lived in a tiny village 45 minutes drive from the nearest city) and after talking with local businesses it was the easiest thing in the world to rent a space in a bridal shop so that I could finally focus on photographing women! I finally decided that I had to face my fear of failing. I had finally decided to stop procrastinating and take action. I had finally decided to create systems, talk about pricing and truly show up for my business photographing boudoir!

Key BLOCKs = on hold!

ALIGNED ACTION

Then, just weeks later there was a fire in the room above and the shop and the shop was inaccessible for months for repairs. I restarted my search in earnest and put in an application for a space in a historic building in a city about 45 minutes drive away, and then, it occurred to me that I had never looked in the countryside. And bam! I could not believe my luck! I had discovered an incredible place to photograph and empower women, a restored chapel on a beautiful estate owned by Prince Charles (now King Charles) located 20 minutes drive from local towns and my home that was situated near the border of England and Wales, 3hrs drive from London. I signed the lease!

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BREAK THROUGH!!!

I did a few test shoots and worked on my website, learnt some basics of Facebook ads and started marketing my business whilst my landlord did some repairs. And half of the floor area was sticky with varnish when I had my first paying client at my studio in September 2018. I didn’t even have a bedroom set just a blow up mattress and a rug on the floor. 

My vision began to become my reality.

In just 12 months from the first client at my studio I’d photographed over 100 women, was earning £10k months and had started working with Gok Wan MBE (of Look Good Naked and Say Yes to the Dress fame) photographing him on tour across the UK.

COMMIT

During the covid-19 pandemic when my studio was closed I researched and studied and applied all that I could about the neuroscience of my break through experience and the life-changing transformations of my boudoir clients – women would leave my studio and ditch abusive husbands, start incredible businesses and go on around-the-world trips!

This led me to develop The BRIGHT Effect method and coach Women Entrepreneurs around the world on How to release, overcome and transform BLOCKS.

SO  …  WHAT DO YOU NEED TO DO TO BREAK THROUGH ?

 

The ABC Framework

AAlign your feelings, thoughts and beliefs with the ROT Process so that you have the Confidence of Clarity, Motivation, Focus and Results and 

Make Aligned Action

BBreak Through

CCommit to Continue

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I have a method that’s more effective than law of attraction, tapping, NLP, inner child work and others (but I do use aspect of these) – it harnesses the power of your own mind and body so that you can break through your  BLOCKS but, there are two components of my method which are unlike other methods:

YOU ARE ENOUGH JUST AS YOU ARE

Your BLOCKS are just feelings, thoughts, and beliefs that are holding you back from SHOWING UP & BEING SEEN & HEARD so that you can reach and own your next level. They can be changed. And, together with changes in your environment you can create a foundation that supports you to …

MAKE ALIGNED ACTION to BREAK THROUGH and COMMIT

Right now if you are doing the mindset work, the healing or changing your environment but not making the action you know, want and need to make you are just teaching yourself that you are happy to stay where you are!

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Since developing the BRIGHT Effect Method …

I get to empower and celebrate women in my Photoshoots, my social media and my PR.

I have written a book, “UnMasking the Imposter” with images and testimonials of women who have experienced a White Sheet Shoot (inspired by Marilyn Monroe’s 1961 session) with me so that we can inspire more women to accept, love and celebrate themselves.

My images have been shortlisted, published and awarded.

My studio is now one of only a few true luxury studios in the UK and it has given me £10k days and irreplaceable time with my family.

I get to work more with Gok Wan MBE.

And I get to coach Women Entrepreneurs around the world on how to ROT their BLOCKS with The BRIGHT Effect. And the book about my method will be released in 2024.

And the life of my dreams just keeps getting better and better.

 

ask me anything

Now it’s your time

Let me help you

the Woman who wants to know

how to get free of your BLOCKS

so that you can BE VISIBLE and SCALE with Peace of Mind & Ease

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