
Hi, I’m Elle,
and I help Women Entrepreneurs
GET CONFIDENT so that you can SHOW UP and OWN YOUR NEXT LEVEL

With over 20 years working in the mining industry I had climbed the ladder to consulting multi-millionaires around the world and visited remote and wild places where most people would never dare to tread.
And then … my son was born after the miracle of IVF.
My husband wanted to be a stay-at-home Dad (in 2016) and so I got to …
Level up my on-the-side hobby-business into a luxury award-winning boudoir photography studio (I opened my UK studio in 2018)
Work with celebrity and tv personality Gok Wan MBE of “Look Good Naked” fame (since 2019)
Become a sought after Mindset Coach for Women Entrepreneurs (since 2021)
Become a Speaker (since 2022) and
Become a published Author & Speaker (since 2023)!
And I owe it all to …

IF YOU’RE SUCCESSFUL AND YOU KNOW YOU’RE MADE FOR MORE
BUT YOU JUST CAN’T MAKE YOUR NEXT LEVEL OF FREEDOM YOURS … keep reading
When you are successful but get stuck, unmotivated or overwhelmed and unable to BE CONFIDENTLY VISIBLE at your next level (or you’re doing it but just not feeling it) what’s actually happening is that something’s holding you back (and it’s not your fault – you need to know this).
You need more than mindset.
You need more than healing.
And you know that your environment has a part to play too.
It’s about creating the custom combination of mindset and healing and environment to give you the CONFIDENCE to breakthrough and commit to your next level.

is how to FLIP your FEAR
with
the 4 Confidences of CLARITY + MOTIVATION + FOCUS + RESULTS. by applying
the R.O.T. Process to
– Release – Overcome – Transform –
your Confidence Blocks and
BE CONFIDENTLY VISIBLE at your NEXT LEVEL.


All too often we use willpower to reach our next level. But it’s hollow. We slip back. And we can even get trapped in a rollercoaster loop of yo-yo-ing into and out of our next level.
So I’m here to not only support and help you to reach your next level but to give you the tools, the training and to kick your arse with accountability so that you keep going forward and never go back.

BOUDOIR BOOK
UnMasking the Imposter will be released in 2023. Be inspired by the true life stories of women who experienced the confidence boost of the iconic White Sheet Shoot.

Collaborative BOOKs
The Secrets of 99 Successful Women and The Speakers Journey (Volume Two): Amplifying your Voice are available on Amazon

Virtually or in person
I love to talk about empowering women to step into and become who they truly are so that you can have the money, time freedom and joy you deserve.
CONFIDENCE BLOCKS are the
Number #1 reason why you don’t have the freedom and joy your business should be giving you
Here’s a taste of my recent journey. After growing my own successful consultancy in the mining industry I grew my photography hobby into an award-winning lucrative and fun business from 0 in a new country
What I want for you is to skip past the confusion, the overwhelm and the fear and GET CONFIDENT so that you can own your next level.
If you’re a Woman Entrepreneur who wants to ditch Confidence Blocks that are holding you back from SHOWING UP & BEING SEEN & HEARD – going live, making videos, presenting, showing up in images, writing and publishing I’m here to help you!
For me what it all came down to was that I wanted to turn my now-and-then photography on-the-side into a fully fledged business.
I was driven.
Even though I’d never depended on my photography as my only income. I had no website, systems or contacts and no formal training whatsoever. I could barely use Photoshop to convert an image to black and white!
On paper I was crazy.
Shall I blame my pregnancy hormones?
The truth is that I had a burning desire and when that desire and my confidence were bigger than my fears I believed that I could find a way to break through.
I had extreme confidence built from challenging myself in my previous career – as an international mining consultant I was used to stepping out into the unknown, figuring out the science and making it work. I’d been responsible for budgets worth tens of millions. I’d been responsible for peoples lives in the desert or the jungle and had a near death experience myself more than once.
So why did I need to turn my now-and-then photography on-the-side into a fully fledged business?
An extreme combination of events:
My husband’s job fell through when I was 8 month’s pregnant when we were living in Colombia, South America.
We had already decided that it was going to be impossible for me to return to my pre-baby work as it involved extensive travel, sometimes to dangerous places, and we’d planned on living in Colombia for a few years with my husband’s job and I was going to do some more photography on-the-side of babies and children whilst our son was young and I wanted to work towards creating portraits of women.
But with no job for either of us in the immediate future we decided to move back to the UK (we had a house there) and it was then that I determined that I would focus on making my photography into a real business.
Easier said than done!
I got myself a start up loan to buy lighting equipment and we lived off our savings. In my son’s nap time I bought programmes and guides and tried to learn absolutely everything! I trained in Photoshop, created my website and made business cards and flyers. I had almost no clients. I had no idea who to do to market my business.
Key CONFIDENCE BLOCKs = none yet! I was full of enthusiasm
I photographed babies and children for a national boutique brand only making money on rare in-person sales. I missed out on so many sales opportunities – I just didn’t see the potential or know how to ask for them. I did local networking and photographed families and babies and children on-location and began to develop systems but my marketing was hopeless, sales were infrequent and I couldn’t talk about pricing and felt salesy. I was practically working for free and sometimes losing money.
Key CONFIDENCE BLOCKs = Feeling like a Failure, Feeling Fake
I applied for and got a job photographing newborns for a multi-national company. In just months I had photographed over one hundred babies sometimes driving over an hour each way. It was wonderful to create those special images but I learnt practically nothing and knew I had to learn the business side of photography and work in my own business. I was earning peanuts and spending long hours away from my toddler.
Key CONFIDENCE BLOCKs = Feeling like a Failure, Fear of Failing, Feeling Fake, Not Focussing on Us
Working for myself I focused on photographing families and children because that felt easy to get clients, although I never had enough clients because my marketing was almost non-existent, and even though I loved the images that I created, especially of kids I was tired of traipsing all over and getting lost in the Welsh countryside!
In my heart I really wanted to photograph women. At the time I didn’t even ask myself why but looking back it seems so obvious – having always always worked in a male-dominated fields (in law, science, mining consultancy and photography in the days of film) I wanted to help professional women, like me, reconnect with their femininity, and as a mother myself I wanted to help women to rediscover their womanliness as their children grew older. So rather than portraits what I really wanted was to be a boudoir photographer. I was once told that we create our businesses to work through our own personal development. Wow!
I was stuck in a cycle of not knowing how to market my business, not having enough clients and not making enough money – I was struggling!
Key CONFIDENCE BLOCKs = Competition & Comparison, Not Visualising, Not Letting Go, Not Focussing on Us, Not Showing Up & Being Seen, Feeling Fake, Feeling Like a Failure, Letting Ego Rule, Being Labelled, Fear of Failure & Fear of Success
So I tried to use our guest room as a studio for women’s headshots but it was tiny and awkward and didn’t feel good enough so I hired local halls and spaces for my clients and got volunteer and paid work photographing events and branding on-location for national charities. I was busy but spinning my wheels. I was still not marketing, still working for peanuts and focused on appearances!
Key CONFIDENCE BLOCKs = Not Showing Up & Being Seen, Feeling Fake, Feeling Like a Failure, Letting Ego Rule, Fear of Failure & Fear of Success
Wanting a studio and knowing that I needed to learn marketing so that I could photograph the clients I wanted and earn what I wanted to earn I got a job in a start up dog photography studio that was over an hours drive away and paid gurus to learn as much of the business as possible. I side-stepped the whole issue of making my own business work with the excuse of learning more from someone else who didn’t really know what they were doing! Paying gurus to learn doesn’t achieve anything until you apply it!
Key CONFIDENCE BLOCKs = Not Showing Up & Being Seen, Feeling Fake, Feeling Like a Failure, Letting Ego Rule, Fear of Failure & Fear of Success
I had already spent months trying to find a studio space not far from my home (we lived in a tiny village 45 minutes drive from the nearest city) and after talking with local businesses it was the easiest thing in the world to rent a space in a bridal shop so that I could finally focus on photographing women! I finally decided that I had to face my fear of failing. I had finally decided to stop procrastinating and take action. I had finally decided to create systems, talk about pricing and truly show up for my business photographing boudoir!
Key CONFIDENCE BLOCKs = on hold!
ALIGNED ACTION
Then, just weeks later there was a fire in the room above and the shop and the shop was inaccessible for months for repairs. I restarted my search in earnest and put in an application for a space in a historic building in a city about 45 minutes drive away, and then, it occurred to me that I had never looked in the countryside. And bam! I could not believe my luck! I had discovered an incredible place to photograph and empower women, a restored chapel on a beautiful estate owned by Prince Charles (now King Charles) located 20 minutes drive from local towns and my home that was situated near the border of England and Wales, 3hrs drive from London. I signed the lease!
BREAK THROUGH!!!
I did a few test shoots and worked on my website, learnt some basics of Facebook ads and started marketing my business whilst my landlord did some repairs. And half of the floor area was sticky with varnish when I had my first paying client at my studio in September 2018. I didn’t even have a bedroom set just a blow up mattress and a rug on the floor.
My vision began to become my reality.
In just 12 months from the first client at my studio I’d photographed over 100 women, was earning £10k months and had started working with Gok Wan MBE (of Look Good Naked and Say Yes to the Dress fame) photographing him on tour across the UK.
COMMIT TO CONFIDENCE
During the covid-19 pandemic when my studio was closed I researched and studied and applied all that I could about the neuroscience of my break through experience and the life-changing transformations of my boudoir clients – women would leave my studio and ditch abusive husbands, start incredible businesses and go on around-the-world trips!
This led me to develop The BRIGHT Effect method and coach Women Entrepreneurs around the world on How to release, overcome and transform CONFIDENCE BLOCKS.
SO … WHAT DO YOU NEED TO DO TO BREAK THROUGH YOUR CONFIDENCE BLOCKS?
The ABC Framework
A – Align your feelings, thoughts and beliefs with the ROT Process so that you have the Confidence of Clarity, Motivation, Focus and Results and
Make Aligned Action
B – Break Through
C – Commit to Confidence at your next level
I have a method that’s more effective than law of attraction, tapping, NLP, inner child work and others (but I do use aspect of these) – it harnesses the power of your own mind and body so that you can break through your CONFIDENCE BLOCKS but, there are two components of my method which are unlike other methods:
YOU ARE ENOUGH JUST AS YOU ARE
Your CONFIDENCE BLOCKS are just feelings, thoughts, and beliefs that are holding you back from SHOWING UP & BEING SEEN & HEARD so that you can reach and own your next level. They can be changed. And, together with changes in your environment you can create a foundation that supports you to …
MAKE ALIGNED ACTION to BREAK THROUGH and COMMIT to CONFIDENCE at your next level
Right now if you are doing the mindset work, the healing or changing your environment but not making the action you know, want and need to make you are just teaching yourself that you are happy to stay where you are!
Since developing the BRIGHT Effect Method …
I get to empower and celebrate women in my Photoshoots, my social media and my PR.
I have written a book, “UnMasking the Imposter” with images and testimonials of women who have experienced a White Sheet Shoot (inspired by Marilyn Monroe’s 1961 session) with me so that we can inspire more women to accept, love and celebrate themselves.
My images have been shortlisted, published and awarded.
My studio is now one of only a few true luxury studios in the UK and it has given me £10k days and irreplaceable time with my family.
I get to work more with Gok Wan MBE.
And I get to coach Women Entrepreneurs around the world on how to ROT their CONFIDENCE BLOCKS with The BRIGHT Effect. And the book about my method will be released in 2024.
And the life of my dreams just keeps getting better and better.

Now it’s your time
Let me help you
the Woman who wants to know
how to get free of your CONFIDENCE BLOCKS
so that you can EMBODY CONFIDENCE at your next level
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The 12 CONFIDENCE BLOCKS and how to break through
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