I’d developed super confidence from working in the mining industry, often as the only woman in the jungle or desert (who wasn’t the cook or cleaner) or the only woman at the board meeting who wasn’t the PA.

And when my son was born my husband took on the role of full-time Dad and I flipped my hobby into a luxury award-winning boudoir studio (not to gloss over that – see the full story at www.ellebright.com/workwithelle).

Women would arrive at my photography studio unsure, even scared and leave like a queen, a lioness empowered. They would tell me that a boudoir shoot was more confronting and safer than sky diving, a fire walk or climbing Mount Kilimanjaro but that they wanted prove to themselves that they could overcome their fear. And they celebrated birthdays, divorces, kids leaving the nest and more. Women would literally walk out and change their lives for the better in incredible ways – levelling up their business, getting their dream job or the pay rise they finally had the guts to demand, leaving abusive partners, and doing things on their bucket list now not ‘some day’.

So I researched and studied and came to realise that they were EMBODYING the CONFIDENCE of their NEXT LEVEL. And so I developed The BRIGHT Effect method and my ABC Framework and coached women on how to level up yourself and your business with or without a photoshoot.

So why did a boudoir photoshoot help women to level up?

Quite simply, a boudoir photoshoot is the physically safest and yet one of the most psychologically challenging things a woman can do. For women in our society how you feel about your appearance is central to your self confidence. And, as women, we’re constantly bombarded daily with messages as to how our appearance isn’t enough.

A boudoir photoshoot is obviously something that your next level you would certainly have the confidence to get excited about, do and enjoy!

And even publicise! Or at least tell her best friends. The right boudoir shoot for you IS  EMBODYING the CONFIDENCE of YOUR NEXT LEVEL.

And this is why I design EMBODY CONFIDENCE challenges with you. A boudoir photoshoot may not be right for you.

Whatever EMBODY CONFIDENCE challenge you choose you need expert support so that you don’t push yourself too far as that can be psychologically damaging (as entrepreneurs we love big hairy goals, right?) I learnt the hard way with some of my clients early on in my boudoir business. There were the women who didn’t turn up for their photoshoot, the women who didn’t come back to see their photos (I now have same-day viewings), the women who would cancel their order as soon as they got home and women who would fall back into old patterns. There were a myriad of justifications and excuses they told themselves (and me).

And so I became a hypnotherapist, studied somatics and created a proven method – to be able to support my client’s transformation before, during and beyond whatever CONFIDENCE CHALLENGE was right for them.

A boudoir photoshoot it’s one of the safest, fastest, easiest and most enjoyable ways to EMBODY the CONFIDENCE of the NEXT LEVEL YOU.